“I’m a hustler baby… I just want you to know… It aint where I been… But where I’m bout to go…”
-Jay Z, I Just Wanna Love You
Traditionally, the hustler is the quintessential scammer, or as my Trinbagonian peeps call it, “de smart man”. To hustle means doing whatever you have to do, most often something illegal or unethical, to get your situation right. Hustlers are ubiquitous across all cultures and all stations of life. In fact we elect quite a few more often than we think! Did you notice lately though that “hustle” has been…sanitized? It’s more socially acceptable to talk about ones “hustle”. I’m going to take a step further to suggest that “hustle” has been somewhat ‘gentrified’. In my mind, if I can search for the word “hustle” in Amazon and be rewarded with pages of gorgeous, floral, and gold-leafed posters and other miscellaneous motivational items embellished with this word, then yes, it’s been gentrified. What was once nefarious has been ‘upgraded’ to being refined. Regardless, I love the word, and good or bad, I confess I’ve contributed to mainstreaming it.
Continue reading “To Hustle, The Hustle, Hustler, Hustling–but never Hustled”